It is now week 2 of the branding project and I knew I had to get a logo in order to start of the process and therefore I spent the first day getting this perfect before I moved onto the the rest of the branding. I decided that I would include the paella dish and explore into this idea before finally coming up with an idea for the final design. I took this idea and made it into the final logo making my work have a sense of purpose and guiding me to finish the project.
Now having the logo I was able to create a business card and kept it simple but effective. This lead me onto packaging of my food and straight away I new I wanted it to be different to any other business out there so I researched into ways of making a unique styled box and therefore ending up creating stickers to enhance the branding on the box. I really then started to get into the project and ideas began to flow as I came up with a simple guidelines for the brand which gave an insight on the final outcome. Starting to explore into cups and other products I could brand was very easy as I now knew what my brand was and could see how the theme could be put into action in any circumstance. This gave me the opportunity to take my project further by making a website and even creating a 3 dimensional product.
I really enjoyed the project this week rather than last because I knew what I was doing this week and enabled me to really gain a sense of brand rather than not having any ideas to pursue forward. I would like to expand on my branding skills in the future and this project really gave an insight on what I could potentially be doing for clients.
