Having previously made the majority of the book pages
last week I decided to leave out the interactive pages and focus on them this
week alongside of the website. The pages were all planned out and I knew
exactly what I needed to do in order to finish it which made it a lot easier
than going into production with no idea of the outcome. The hardest page had to
be the velcro pages as they took a lot of co-ordination to accomplish it in the
way I wanted it to be. However they proved to be the most effective as people
loved to move the parts about. I wanted to also include a few pages for writing
on and rather than having paper and having a book per client I went for the
reusable factor and chose to add a whiteboard element into several of the
pages. There is also a colour chart and typography chart which pulls out as
well as shapes and card you can use to aid the design process by putting them
next to other things comparing ideas and elements.
I then decided to plan out the website and found out
that the pattern I previously used didn’t work and needed to be rethought out
which is something I didn’t want to do so far into the project. I then decided
to make a new pattern because the previous one did not fit landscape and had
too much going on for it to work. The new pattern was also inspired by Kate
Moross and was not that different from the first it just incorporated lighter
tones and a less complicated pattern style. I then found that this could be
tiled so that the pattern was kept simple. I did start out by drawing the
pattern however this was the problem with the first as the colours were too
dark and I decided that it was best if I just put the line pattern into
Photoshop and fill it in this way. 
Another thing that didn't work was the black text that went with the old pattern and therefore I tried it in white and it works much better in this pattern. I then took the opportunity to create a logo which could go on the header of the website and was something that the audience of the product would know as soon as they saw it so decided to play about with the letters C and A which stood for Challenge Accepted. I finally chose which one looked the best and put it into action on the website as soon as I saw it I knew that this is something instantly recognisable and would work well with the website as well as the promotional value in both posters and leaflets. 
